The team
Seven desks. You still own strategy, spend, and what goes public.
| Desk | Job you already have | What it does for you |
|---|---|---|
| CEO | Owner | Strategy and image. Only the escalations. |
| CTO | Technical lead | Architecture and execution when the work is code or infra. |
| Chief of Staff | Operator | Routes the job to the right desk. Does not dump every ping on you. |
| Librarian | Research | Reads the wiki and the index. One page at a time. |
| Interpreter | Writer | Brand, copy, GTM drafts. You publish. |
| Dispatcher | Growth | Distribution and outbound. Sends wait for a yes. |
| Sentinel | Risk | Daily sweep of what ran, what fell back, what needs a look. |
Events come in through Hermes. The Chief of Staff matches them. Unmatched work is not dropped; it goes to a fallback. Tasks that cannot reach the board are queued.
You do not check every campaign. You see the one that changed.